| Montblanc has been known for
generations as a maker of
sophisticated, high quality
writing instruments. In the
past few years, the product
range has been expanded to
include exquisite writing
accessories, luxury leather
goods and belts, jewelry,
eyewear and watches.
Montblanc has thus become a
purveyor of exclusive
products which reflect the
exacting demands made
today for quality design,
tradition and master
craftsmanship.
Montblanc is a truly
international brand with
operations in more than 70
countries selling its products
exclusively through its
international network of
authorized retailers, jewelers,
and over 360 Montblanc
boutiques.
Montblanc sprung from the
Simplo Filler Pen Company
founded in Hamburg,
Germany in 1906. From the
start, the company was an
interesting marriage of the
various skills and expertise of
a stationer, a banker, and an
engineer. By 1909, it became
clear that the ambitions of
these three men for their
brand spread far beyond their
base in Hamburg having
already established boutiques
for their products in Paris,
London and Barcelona.
In 1910, Simplo Filler officially
became "Montblanc", named
for the tallest mountain in
Europe to symbolize the high
aspirations that the founders
had for the brand and the
high level of quality that they
built into it. The Montblanc
star was born in 1913. It was
an insightful revelation of the
founders that the snow
covered peak of Montblanc
could so effectively serve as
the brands’ most recognizable
symbol.
It took nearly a decade more
for Montblanc to grow to
resemble the company that
we know today. In 1924, the
Meisterstück, (Masterpiece)
collection was unveiled. This
is the collection that we know
today in the forms of
Montblanc Classique, Le
Grand, Doue, Solitaire and
Mozart. Clearly, the year
1924 marked the beginning of
modern day Montblanc styling
and brand identity.
By 1930, the number "4810"
is engraved on Montblanc
fountain pen nibs. The
significance of this designation
is to mark the height of
Montblanc, the mountain
peak, in meters and to
celebrate its standing as the
highest peak in Europe.
Montblanc, the brand,
continues to dominate the fine
writing landscape almost
eighty years later. |